Image may be NSFW.
Clik here to view.
Clik here to view.
John Butman on Stories, Methods, and Metrics—Three Staples of Nonfiction That...
Author John Butman got a daily email from TED—the organization dedicated to “Ideas worth spreading.” This got John to wondering: “Are these really ideas? Are they truly worth spreading? Who is trying...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Writing for Behavior Change — Helping Readers Gain Insight Through Stories...
We can take two different paths when writing books that help readers to change their behavior —process learning and insight learning. These exist on a continuum, and both kinds of learning are...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Writing for Behavior Change — Keep it Simple, Sweetheart
Simplicity is critical when you write instructions for completing a process or gaining insight. This is especially true when your audience has low literacy levels, an impaired ability to concentrate,...
View Article
More Pages to Explore .....
